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Evidence Strategy helps companies take a profitable position in the market.

We are specialists at helping your company drive profitable baseline sales by taking a position on the market that makes more people want to buy what you want to sell. 

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Give us a call  
if you recognise this:

The competition is getting increasingly fierce and true competitive advantages are difficult to sustain.

More (digital and physical) channels makes it more difficult to deliver a coherent customer experience.  

The board, the CEO and the top management team are increasingly asking for proven effects, accountability and ROI. 

The company’s chosen position lacks a fact-based link to sales. 

The chosen position doesn’t impact daily work and decision making all departments.  

Internal silos lead to external vagueness – team members are running in different directions.

The marketing department lacks a mandate to form all touchpoints that meet the market and is dependent on the interest and cooperation from other departments. 

Our view:

1. A position is achieved through action more than words.

For a position to be profitable, it must be delivered every day by all parts of the company that affect the market: not only through communications but also through the product experience, pricing, service and all other touchpoints with potential and existing customers.

Therefore, Evidence has developed a number of concrete tools based on clear processes and deliverables so you can quickly transform your positioning strategy from words to action.

 

2. Everyone must agree on what the position means.

If the whole organisation is to move in the same direction – which a successful and profitable positioning requires – everyone needs to agree on what the position means. The position must also be easy to understand and rally behind for team members.

In many companies, strategies are communicated through complicated models, charts or long lists of words. Evidence Strategy’s tools for strategy and implementation are instead based on engagement and storytelling – an evidence-based means of persuasion and of effectively motivating people to act. 

3. The position should be based on what drives sales.

A position lacks commercial relevance if it does not contribute to building a volume premium or price premium on the market. Just being unique or liked has no value in itself. 

Evidence Strategy’s analytical tools reveal the true drivers of people’s willingness to choose and pay on your specific market. This way, the position will not be based on guesses, wishful thinking or customers’ stated – but false – motives.

 

Our tools for helping you take a profitable position:

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ANALYSIS

Trax
Sales driver analysis

Triggers
Touchpoint analysis

Sharp 
Visual identity analysis

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STRATEGY

Fame
Positioning strategy

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IMPLEMENTATION

Story
Create motivation to change

Action 
Change behaviours

Play
Identify quick-wins

Boost
Revitalise the implementation

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FOLLOW-UP

Metrics
Define KPI’s

Monitor
Continuous tracking

Some of the clients we have helped to position:

scandic
ericsson
sj
haglofs
sas
ikanobank
grandhotel
melodifestivalen
klarna
bonnierbroadcasting
comhem
izettle
if
riksbyggen
tele2
mellbygard

Dan Landin

Founder, CEO and Head of Strategy

Ph.D. Niklas Bondesson

Head of Science

Fredrik Erlandsson

Strategic advisor

Mikael Grenros

Strategic advisor

Oskar Persson

Senior analyst

My Unosson

Analyst and strategist

Frida Persson

Analyst

Alexander de la Rosa

Analyst

Mats Rönne

Strategic advisor

Anna Klingspor

Strategic advisor

Join our team

We are growing and are constantly looking for people who share our evidence based view on positioning. If that’s you, send an email to dan.landin@evidence.se