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if you recognise this:
The competition is getting increasingly fierce and true competitive advantages are difficult to sustain.
More (digital and physical) channels makes it more difficult to deliver a coherent customer experience.
The board, the CEO and the top management team are increasingly asking for proven effects, accountability and ROI.
The company’s chosen position lacks a fact-based link to sales.
The chosen position doesn’t impact daily work and decision making all departments.
Internal silos lead to external vagueness – team members are running in different directions.
The marketing department lacks a mandate to form all touchpoints that meet the market and is dependent on the interest and cooperation from other departments.