Evidence Strategy | We help companies to take a profitable position in the market.

Evidence Strategy is now NoA Consulting

We are joining forces with colleagues in Oslo and Copenhagen. Together we create growth through customer-obsession. Read more on noaconsulting.com

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if you recognise this:

The competition is getting increasingly fierce and true competitive advantages are difficult to sustain.

More (digital and physical) channels makes it more difficult to deliver a coherent customer experience.

The board, the CEO and the top management team are increasingly asking for proven effects, accountability and ROI.

The company’s chosen position lacks a fact-based link to sales.

The chosen position doesn’t impact daily work and decision making all departments.

Internal silos lead to external vagueness – team members are running in different directions.

Our view:

1. A position is achieved through action more than words.

For a position to be profitable, it must be delivered every day by all parts of the company that affect the market: not only through communications but also through the product experience, pricing, service and all other touchpoints with potential and existing customers.

Therefore, Evidence has developed a number of concrete tools based on clear processes and deliverables so you can quickly transform your positioning strategy from words to action.

2. Everyone must agree on what the position means.

If the whole organisation is to move in the same direction – which a successful and profitable positioning requires – everyone needs to agree on what the position means. The position must also be easy to understand and rally behind for team members.

In many companies, strategies are communicated through complicated models, charts or long lists of words. Evidence Strategy’s tools for strategy and implementation are instead based on engagement and storytelling – an evidence-based means of persuasion and of effectively motivating people to act.

3. The position should be based on what drives sales.

A position lacks commercial relevance if it does not contribute to building a volume premium or price premium on the market. Just being unique or liked has no value in itself.

Evidence Strategy’s analytical tools reveal the true drivers of people’s willingness to choose and pay on your specific market. This way, the position will not be based on guesses, wishful thinking or customers’ stated – but false – motives.